If you haven’t seen Ben’s posts on Instagram or were wondering where he is this week, he’s in Geneva, Switzerland attending the 28th Edition of the Salon International de la Haute Horlogerie (SIHH), considered by many to be the most exclusive Swiss luxury watch fair. Traditionally, brands exhibiting at SIHH debut their newest models for the year at this show.
With 35 exhibitors, it’s expected to be attended by approximately 20,000 watch professionals and enthusiasts and runs through this Friday, January 19. Some brands at SIHH have already unveiled watches that will be on display at the fair and Ben promises to feed us posts daily. There will be many more watch debuts, so be sure to follow Ben on Instagram each day to see the 2018 watches from Jaeger LeCoultre, Panerai, IWC, Hermes, MontBlanc and TAGHeuer…and check back here for a follow-up blog when he returns with tons more info and pics from the show!!